What is SEO and why is it so important? SEO stands for Search Engine Optimization and it designed to get your web page to get to the top when people people search for keywords on the internet. Obviously, Google is the biggest search engine in the world so every successful company needs to know how to do this so that their business can get more and more customers. An example we can use to explain this would be Pest Control. Say some middle aged house wife comes home to a huge infestation of bugs in her house, she is going to go right to her computer to get a hold of an exterminator. She could type in any of the following, ants in my house, bug exterminator, cheap exterminator, the list can go on and on with whatever problem she has that she wants to get fixed. This is where pest control companies need to be at the top of their game and make sure they are using the right keywords, appropriate titles, appropriate link to your pages, and definitely Ads! There is a lot that goes into what company she chooses based on prices, products, and other categories she will base her decision off of, but if your company comes up first or at least in the top 5, your chances are higher that she will go with you and you’ll get the sale.

For my personal company I still need to improve in this area and learn more as to which key words will help me the most and I also need to get it out more on Social Media. I finally received products from Alibaba and will need to order more styles, but the future looks good as we start selling products.


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